Marketing in the New Media (2nd Edition) takes larger business on a more in-depth look at today's hottest interactive and mobile marketing strategies.
Learn more about Marketing in the New Media, 2nd Edition

Online advertising skyrockets …
and it's good news for small businesses! More...

Holly Berkley talks with Entrepreneur Magazine Legal Show host Garrett Sutton about search engine optimization strategies and other essential online marketing issues in her September 6, 2005 interview.

Alan Ashendorf interviews Holly Berkley on "Let's Talk Computers". She discusses ways to make your marketing campaigns successful without breaking the budget.

*Listen to the radio interview now using Real Audio or Windows Media Player OR Let's Talk Computers

The End of Spam?
Tune into Seattle Radio Station KIRO 710 on May 23, 2004 to hear Holly Berkley's thoughts on the new CAN-SPAM law.

Online Marketing Strategies for Realtors
Holly Berkley shares her online marketing advice to the real estate industry in the February 2005 issue of Realtor.
Click here to read the Realtor.org article "Pearls of Wisdom"

Holly's first book, Low Budget Online Marketing for Small Business released internationally. Latest edition hits book stores in Poland More...

Marketing Articles by Holly Berkley

• Tracking your Social Media Investment: Is it helping you reach your business goals?
  Published on Internet Marketing Blog on July 27, 2011
  
  
• Social Media Recipe for Success, Mix in your most valuable asset: Smart Employees
  Published on Internet Marketing Blog on May 2, 2011
  
  
• Despite Growth of Social Media, Email still dominates when it comes to coupon delivery
  Published on Internet Marketing Blog on May 2, 2011
  
  
• Finding Your Target Audience on the Social Web
  Published on Internet Marketing Blog on April 13, 2011
  
  
• Why your Business Needs a FaceBook Page, not Profile
  Published on Internet Marketing Blog on March 22, 2011
  
  
• 5 Quick Steps to Building a Successful Social Media Presence
  Published on Internet Marketing Blog on January 24, 2011
  
  
• Will starting your own business help you achieve more life balance?
  Published January 21, 2011
  
  

• Six Low Budget Ways to Grow your Business in 2011
  Published on Internet Marketing Blog on December 1, 2010

• Using Online Communities to Assist with Customer Support
  Published on Internet Marketing Blog on November 20, 2010

• Small Businesses still have an advantage in today’s Online World
  Published on my new Internet Marketing Blog on November 5, 2010

• The importance of reaching Mommy Bloggers (It Takes a Village...)
  Published on my new Internet Marketing Blog on October 26, 2010

• New Parents are fastest growing audience for Mobile Coupons
  Published on my new Internet Marketing Blog on August 19, 2010
  
  
• The Right Way to Promote Yourself on the Social Web
  Published in Women's Media on July 1, 2009
  
  
• How the Recession Helped My Family
  Published in the San Diego Union Tribune and SignOnSanDiego.com on May 3, 2009
  
  
• Ideas for Using Technology to Reduce Consumerism this Holiday
  Posted on San Diego Reader Tech Trends Blog on December 5, 2008
  
  
• While Republicans are patting themselves on the back after the controversial Sarah Palin nomination for VP, the real conversations are happening online.
  Posted on San Diego Reader Tech Trends Blog on September 4, 2008
  
  
• More bands are snubbing record deals to explore all the potential the Internet has to offer – but is it really profitable?
  Posted on San Diego Reader Tech Trends Blog on April 30, 2008
  
  
• Obama Girl and the 2008 Presidential Campaign
  A look at the role viral videos are playing on the 2008 Presidential Campaign
  Posted on San Diego Reader Tech Trends Blog on March 13, 2008
  
  
• Tips for Surviving Pregnancy in the Corporate World
  Published on BabyZone.com, 2006
  
  
• E-mail marketing might multiply companies' sales
  What is the best way to start building my small business's e-mail marketing list?
  Published in San Diego Business Journal, July 17, 2006
  
  
• Building a Trustworthy Web Presence is essential for Nonprofits & Charities
  Tips for creating trust and credibility online
  February 2007
  
  
• Super Bowl Advertisers Who combine Television advertising with Search Engine Marketing gain the most Benefits
  Creating a Web tie-in extends the life of the 30 second commercial
  February 2007
  
  
• Rock Star: INXS uses all Elements of a Perfect Online Marketing Campaign
  Seamless synergy of offline & online marketing make CBS's latest reality show a marketing campaign worth taking a closer look at. July 2005
  
  
• The Benefits of Co-Branding your Small business Web Site
  SOHO Business Report April 2005 issue
  
  
• CAN-SPAM Law: What it Means for Your Business
  SCORE (Counselors to America's Small Business), June 2004
  
  
• Online Marketing Strategies to Promote Your Business
  SCORE (Counselors to America's Small Business) June 2003
  
  
• Don't Neglect The Basics of Web Design
  A summary of the do's and don'ts of smart Web design
  ClickZ, January 1999
  
  
• Thinking Inside The Box
  Quicksilver's direct mail marketing campaign
  Action Sports Retailer Magazine, 1996
  
  
• Reading Between the Lines
  A look at Roxy's hardback book used to supplement their marketing campaign
  Action Sports Retailer Magazine, 1996
  
  
• Where the Girls Are
  Interview with owner of WaterGirl, one of the first all women's surf shops
  Action Sports Retailer Magazine, 1996
  
  
• Tapping Into Hidden Talents
  Interview with Beach Patrol Swimwear regarding their upcoming clothing designs
  Action Sports Retailer Magazine, 1996
  
  
• Action Unlimited: Alternative Media Go in Search of What's New in Surf and Street Culture
  Holly was Interviewed/Photographed about her online coverage of the event
  LA Times, 1996
  
  
• Getting The Most Out of A Trade Show
  Advice and tips from successful trade-show goers
  SNOWboarding Business, January 1996
  
  
• Welcome to the Bro-Bra Industry
  Mixing business with pleasure
  SNOWboarding Business, 1996
  
  
• Preventing Employee Shoplifting
  SNOWboarding Business, 1996
  
  
• One Step at a Time
  A Snowboard manufacturer helps addicts and alcoholics get back on track
  TransWorld SnowBoarding Magazine, 1996
  
  
• Interview with entrepreneur Kristen Roach, owner of Kurvz Snowboard Clothing
  One of the first snowboard clothing lines designed specifically for women
  Fresh & Tasty, March 1995

You can also find more of Holly's articles published in TransWorld Skateboarding Business, TransWorld SNOWboarding, TransWorld SNOWboarding Business, SOHO Business Report, The California Aggie and other publications.

In the News: In 2005, she merged her company Berkley Web Strategies, LLC, with a top hosting and web site technology company to form Vantage Internet Services, Inc. San Diego Business Journal Featured the merger in December 5, 2005 article on Mergers (Get a closer look at Page 1 (PDF) or Page 2 Or visit www.sdbj.com to read full article. Click here to see more media coverage of Holly Berkley