| Low-Budget
Online Marketing for Small Business
By Holly Berkley
"A
MUST READ!" - Today's Books
"GREAT ADVICE FOR
VERY LITTLE COST" -Heartland Reviews What's
the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly,
not much. Sure,
the six-figure campaign might have flashier graphics, well-known celebrities,
or a more sophisticated database to store and track all the market data, but the
concepts behind those two campaigns are almost identical.
As an online
marketing consultant for almost 10 years, Holly Berkley has worked with her fair
share of high-priced ad agencies. When she started Berkley Web Strategies in 1999,
she was forced to find low cost ways to give her small business clients the same
type of services she offered the big budget clients at the agency. She started
looking for ways to replicate the six-figure marketing campaigns for small businesses.
The Internet is the perfect medium for this, because you can test ads and concepts
for a fraction of the cost of print, radio or television ads.
Advertising
on the Web is extremely targeted and measurable, making it the most cost-effective
form of advertising available today. There is no other medium besides the net
that allows small businesses to truly compete with the big guys.
Low-Budget
Online Marketing for Small Business explores online marketing case studies
of top companies like Pepsi-Cola, Banana Republic, Jenny Craig International,
BMW and Amazon.com and then explains how the small business owner can create a
similar campaign for a fraction of the cost. This book teaches how to generate
quality web site traffic and sales leads while saving money at the same time.
It shows how to turn a web site into a trusted resource and how to entice customers
to frequent your online store.
Book
Reviews: "My
wife and I read this book out loud on our way to Book Expo America. The content
is easy to understand, builds line-upon-line, precept-upon-precept. The author
does a good job of translating what the big companies do into the small business
arena. She shows how many of the concepts used by large companies work for the
local mom and pop businesses, and more importantly, what doesn’t work or
what just isn’t affordable or feasible. The book helped us understand how
to better use our store’s website. In terms of value for the buck, this book
gives great advice for very little cost. We rated it five (out of five) hearts.
 "
-Bob Spear
Publisher
and Chief Reviewer, Heartland Reviews "Ms.
Berkley's book, "Low-Budget Online Marketing" was right on target. The
book enthusiastically covered the basics in web design and marketing. I flew through
this book in an evening pumped up on her topics such as how to get potential customers
to keep returning to your web page, building an e-mail marketing mail list and
getting to the top of search engine lists. This book is not yet outdated and is
well worth the small investment."  Rated
five (out of five) stars.
-Chris Creevy (Amazon.com Review) Visit
Amazon.com
to see more reviews of Low-Budget Online Marketing for Small Business
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