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Contact Info:
Sarah Martin
Berkley Web Strategies
Office: (619) 234-7900
sarah@berkweb.com
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For Small Businesses, the Real Opportunities are Online
Timely, well-designed web sites and targeted marketing give small businesses a global presence without the cost

San Diego, CA - September 2, 2004 - Savvy small companies are using the Internet to introduce their products and services to a wider audience, while at the same time creating advertising and marketing campaigns at a fraction of the cost of print, radio, outdoor, or television. La Jolla, California's premium tea boutique, Infusions of Tea, is competing with large companies and on a global scale by focusing on a niche market and using the Internet to maintain a global and local store front.

"The Internet is the only place where the small business can truly go head-to-head with big businesses." notes Holly Berkley, founder and president of Berkley Web Strategies and author of Limited Budget Online Marketing for Small Businesses. Berkley Web Strategies encourages its clients to define a very targeted audience and create a web site and online marketing plan that appeals to that audience. "Creating a specific product niche is an effective way for small businesses to make a big impact" says Holly.

Ronald Eng, a Berkley Web Strategies client and owner of Infusions of Tea (www.infusionsoftea.com), a premium tea boutique in La Jolla, CA, understands the financial limitations of small businesses in reaching the mass market. "To compensate, we researched who our clients are and focused on providing an extremely high level of service to match our unique products," said Eng. "The internet is an excellent tool to clearly communicate our knowledge of quality teas and invite further dialog through event announcements, newsletters and other promotional activities. Our web site is a natural extension of the Infusions of Tea brand."

It's a simple fact that the wider your audience, the more expensive it will be to market your product. Small businesses cannot compete with big businesses in general marketing - the cost of competition is much too high. A well designed web site should allow business owners to save money on all areas of running a business. Efficiency in handling customer service inquiries as well as saving time and money associated with using more traditional means of doing business such as the mail, telephone and print costs are all benefits of doing business online.

About Berkley Web Strategies
Founded in 1999, Berkley Web Strategies uses big ad agency tactics to help small businesses compete in the marketplace. Working closely with our clients, we create affordable Web sites and online marketing campaigns that produce cost-effective results, and help keep California's small companies in business. For more information visit www.berkweb.com.

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